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About Us

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249 Ashley Blvd.
New Bedford, MA 02746

About the Company

Welcome to our Web Site!

We offer you professional service, select products and artistic floral presentations.

Call us at (508) 997-7866, or enjoy the convenience of ordering from our custom on-line shop 24 hours a day.


Sowle the Florist was established in 1889 with numerous greenhouses and several acres of field-grown flowers. Sowle the Florist has commanded the respect of generations of families through the years. Sowle the Florist has been in this same location 121 years. We are the oldest florist in New Bedford.


We are in the exact center of New Bedford geographically. Within minutes we can and have been known to deliver within the hour and within minutes when time was a priority.


We deliver same day if ordered by 2:00 PM. All our deliveries aremade by our trained staff of qualified and personable, responsible people we are proud of. It's personal service from Sowle's. We pride ourselves in delivering our products with the same care we give to the fresh product that arrives daily. Our drivers are the ambassadors that make the final step to the presentation of your floral gift!


Sowle the Florist has been recognized for its award-winning designs decorated for President Reagan, President Bush and the President of Portugal. We've also decorated for the Debutante French Cotillion Ball and decorated for past Mayors Inaugural Balls, weddings, party work and conventions large and small. We also keep a large inventory of party props. We have a wide array of flowers to suit all tastes. Our selection includes plants, silks and dried floral arrangements. We have a full staff of employees to serve your everyday floral needs professionally.


Shop owner William E "Bill" Santos AAF, AIFD, PFCI, has been in the industry for 50 years. He's networked from coast to coast working in many shops including New Bedford, San Francisco, Phoenix, Arizona and Roswell, New Mexico. He's a past national president of the Gold Medal Florist Association, and he's been a designer and promoter of this great industry for over 40 years. He, and his wife Maria, love a challenge and enjoy the pleasure of serving their customers with quality flowers and artistic designs.


In addition to traditional floral arrangement, bouquets and plants, we carry fresh fruit from local farms when available and produce from local suppliers that's #1 quality. We've got gourmet delights including oysters, cheese, crackers, biscuits and some ethnic sausages and breads when requested. We pride ourselves in answering the needs and requests of our customers to customize that special gift for those not content with the usual. We can also create corporate office baskets for business gifts on special order.


It's fun to create a balloon bouquet with flower, candy, or a plush toy. Our inventory includes some Looney Toons, all sorts of Bear Pals, soft and cuddly ... large and small. Crystal sparkles bright on display are dozens of items from salt and pepper shakers, picture frames, vases, and candy dishes. Copper, kettle and brass planters, candle sticks and figurines, dried and preserved. Wall hangings in silk, and seasonal holiday splendor.


Sowle's The Florist is in the Top 1000 FTD shops. That's just one of our many accomplishments that gives us pride. As an independent FTD florist we adhere to the highest quality and service standards. FTD florists provides same-day delivery of floral orders to nearly 100 percent of the U.S. population, and offers a wide variety of unique floral arrangements and specialty gifts for holidays and other occasions.


We are also a Teleflora Florist. All Teleflora florists are experts at designing any style arrangement for any occasion to fit your budget. And with fast same-day service and our 100% satisfaction guarantee, you can be confident that your order will always be perfect and arrive at its destination when you need it.

Do it right, do it with Sowle.

Sowle The Florist

249 Ashley Blvd.

New Bedford,MA 02746

Store Hours:

Our shop is open from 8:00 a.m. to 5:00 p.m., Monday through Saturday.

We are closed on Sundays.

To help assure on-time delivery during the busy holiday season, place your order at least 1 day prior to the following major holidays: Thanksgiving Day, Christmas Day, New Year's Day, Valentine's Day, Easter, Administrative Professionals Week, Mother's Day, Memorial Day, Father's Day, Independence Day and Labor Day.

Our shop will always be closed on the following holidays: New Year's Day, Christmas, Thanksgiving, Easter, Mother's Day, Father's Day and Independence Day.

Payment Options

We accept the following payment methods:

  • Visa
  • MasterCard
  • Discover/NOVUS
  • American Express
  • Will Call In

Areas Served


 Our shop serves the following areas in Massachusetts: Acushnet, Dartmouth, Fairhaven, Freetown, Marion, Mattapoisett, New Bedford and Rochester.


We also deliver to the following facilities
Annie Maxin House Inc Aubertine-Lopes Funeral Home
Austin-Carney Funeral Home Blaire House
Boulevard Funeral Home Brooklawn Funeral Home Inc
Cabral Lamoureux Funeral Home Cabral-Baylies Square Funeral
Chausse-Dumont Funeral Home Coastline Elderly Svc
Donaghy-Hathaway Funeral Hm Hallmark Nursing & Rehab Ctr
Hathaway Manor Extended Care Havenwood Rest Home Inc
Kirby Funeral Home Kristen Beth Nursing Home Ltd
Life Stream Inc M H Of Southeastern Ma
Machnowski-Schick Funeral Home Mediplex Rehab Hospital
New Bedford Jewish Cnvlscnt Hm Oaks
Perry Funeral Home Inc Rock Funeral Home Inc
Sacred Heart Nursing Home Saunders-Dwyer Funeral Home
Saunders-Dwyer Home For Fnrls Savoy Nursing & Rehabilitation
Sippican Health Care Ctr Inc Sunbridge Care & Rehab Ctr
Taber Street Nursing Home Wilson Funeral Home

Specialty services


 We specialize in the following services:

  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • European/dish gardens
  • Contemporary and traditional arrangements
  • High-style floral arrangements
  • Silk arrangements
  • Dried floral arrangements
  • Weddings
  • Funeral designs
  • Extensive gift line
  • Gourmet and fruit baskets
  • Gift baskets
  • Greeting cards
  • Candles

Contact information

 If you have any questions or need more information, please call us directly at (800) 258-7866. We're always here to serve you and make your flower-sending experience a pleasure. 


Sowle The Florist
249 Ashley Blvd.
New Bedford, MA 02746

Delivery Policy

 A local delivery fee of $7.50 will be added to each order, for each address. (For deliveries outside our local delivery area, this fee may vary.)

U.S. orders must be received before 2:00 p.m. in the recipient's time zone to assure same-day delivery. Orders received after that time will be delivered the following day.

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee it. We are unable to make deliveries on Sundays.

Deliveries requested on this day will be delivered the following business day. Delivery of orders to rural route addresses or cemeteries cannot be guaranteed.

We will be happy to accept your international orders if you call our shop directly.

We are unable to accept international orders over the Internet.

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value. Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.